We design products that are essential to your daily life, products that are minimalistic while being just as functional.

We have a laser focus on product design, quality and functionality, ensuring what you get is the best.

Our story is simple, we saw a problem and we created a solution for it. There is a lack of high-quality, locally designed every day carry products that focused solely on the minimalistic lifestyle.

We are a local brand in Hong Kong that knows the needs and wants of Hong Kong people. We have a strong vision to create innovative and high quality products that suit the minimalistic lifestyle.